Survey 101

How to write survey questions If this is the first time you’ve conducted online research, you may be wondering how

There are two true types of survey questions; objective questions and subjective questions. Objective questions Objective questions are those based

What is quantitative research? Quantitative research measures attitudes, behaviours, opinions and other variables to support or reject a premise. This

What is qualitative research? Qualitative research is exploratory, providing understanding of opinions and motivations. Qualitative data is largely descriptive in

Are surveys and questionnaires the same thing? People often mistake these terms as synonymous, when the reality is that they